Procuring on the Web is totally different than shopping at your native mall. For example, a headline in The Financial Publish (Canada) described e-commerce as a tele-shopping magical experience,” and the story that adopted was a bit dismissive of the newest fad.” An October ’94 Computerworld story pointed to the group of skeptics who categorized on-line procuring as simply one other part of the infohypeway” that was the Web. He believed that videotex , the modified domestic TV technology with a simple menu-pushed human-computer interface, was a ‘new, universally applicable, participative communication medium — the first for the reason that invention of the phone.’ This enabled ‘closed’ company information systems to…